Not just any old eyeball anymore

MSNBC – Eyeball jewelry a new Dutch fashion trend
From the article:
Body piercing and tattoos make way. The latest fashion trend to hit the Netherlands is eyeball jewelry.
Dutch eye surgeons have implanted tiny pieces of jewelry called “JewelEye” in the mucous membrane of the eyes of six women and one man in cosmetic surgery pioneered by an ophthalmic surgery research and development institute in Rotterdam.