Over at Shelly Palmer’s blog I wrote a comment in response to his thoughts on a recent Google presentation where it was noted that kids and teenagers weren’t consuming YouTube as much as previously assumed. He discussed some possible alternatives (video games, comic books, Long Tail) but missed one very important point. (I left the following as a comment on his blog but the formatting was terrible so it is below.)
Regarding the consumption of media by teenagers, I think you are missing one very important aspect of online life, particularly as it relates to teenagers: Talking.. Every teenager that I have talked to and asked what they do online has said one of the three following things: MySpace, Facebook and AIM.
I break this down as follows: Constructing identity, meeting people and talking with them. Sharing media and consuming media, I believe are aspects of that but take a back seat to the primary socializing behavior. I think it is possible that we are entering an era much more radical than the rise of the “Long Tail”, we just might be going back to individual and small group storytelling as the primary media.
Come to think about it, it isn’t that radical, only seems different from the norm if you were born between 1940 and 1990.