Release 1.0 / Publication / Reinventing TV: Network TV Signs Off. Networked TV Logs On.
Scott Kirsner write in an older Release 1.0 about Networked TV. It is a good article, too bad it costs so much.
From the abstract:
Television, because of its high production and distribution costs and FCC regulation, has always been the most massive of all the mass media. It seeks the middle ground, and usually finds it. The ads that accompany today’s shows are made with a similar shotgun mentality: There’s no such thing as one-to-one marketing on the tube. Any niche-oriented programming that does exist tends to be available only to small audiences, on obscure satellite channels or community cable access stations.
That will change over the next decade, as a growing number of television sets, PCs and mobile devices are connected to what Jeremy Allaire, the founder of Brightcove, has dubbed “the Internet of video.” Plugging TV into IP rather than into a terrestrial cable system or a fleet of geosynchronous satellites, could redeem – or at least reinvigorate – the medium. The hermetically sealed world of television is about to be cracked open and rewired, transformed into an open publishing platform as a variety of new devices and services emerge to make independent video content easier – and perhaps even profitable – to produce and distribute to smaller subsets of the population.