SMS signup via phone in Television Commercials by Shelly Palmer
Content aside, the ability to phone in and signup for SMS is great. Such a simple idea, I am surprised that it has been overlooked till now. It would be easy to setup Asterisk to grab caller-id and pump out an SMS message.

Excerpt from site:
these two direct response television commercials show off a new way to subscribe to a brand new information service. The spots offer the audience an opportunity to purchase a subscription to an SMS (short message service) cell phone service via an IVR (interactive voice response) system. This is important because so many cell phone users don’t know how to send a text message – but they can easily dial a toll-free number.

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