Apple demos new high-quality video codec at NAB
From the article:
In addition to the five product announcements made on Sunday and the upgrades to the notebook product line-up on Monday, Apple Computer Inc. still had a surprise for people visiting their booth at this week’s National Association of Broadcasters (NAB) show in Las Vegas, NV. Apple demonstrated at its booth an advanced HD video codec, dubbed H.264 or MPEG-4 Part 10 by the ISO governing body.